SHIPPED · iOS & Android

Iqra — Roman Hindi
Quran App

Making the Quran accessible to 150M+ Roman Hindi speakers who were underserved by every existing app on the market.

UX ResearchProduct DesignInformation ArchitectureDesign SystemiOS & Android
Iqra App — Case Study Overview

0+

Active Users

4.9

App Store Rating

0+

Reviews

0 Platforms

iOS & Android

01 — Problem

A major accessibility gap

Over 150 million Muslims speak Hindi but cannot read Arabic or Devanagari script. Every existing Quran app on iOS and Android was either Arabic-first or lacked Roman script support entirely.

Beyond the script barrier, users reported deep concerns about the authenticity of sources — many apps failed to cite their Hadith and Duas from verified Salaf references, creating a trust gap for devout users.

The opportunity: build the definitive Roman Hindi Quran app — one that is accessible, deeply customizable, authenticated, and beautifully designed from first launch to daily use.

The Core Insight

Existing apps treated Roman Hindi as a secondary feature. We designed Iqra to treat it as the primary experience.

02 — Role

UX Lead &
Co-Designer

With Aman Maqsood (Dev)

iOS & Android

2023 — 2024

I led the complete end-to-end UX design process — from initial user research and information architecture through to high-fidelity prototyping, design system creation, and developer handoff.

Working in close collaboration with developer Aman Maqsood, I owned every design decision: the reading experience, the navigation system, the customization model, and the visual language that today serves 50,000+ users daily.

03 — Features

Designed for depth, built for daily use

Roman Hindi Transliteration

First-class support for Roman script readers — the primary gap in the market that Iqra was built to solve.

High-Contrast Dark Mode

Purpose-built for comfortable night-time reading, a primary use case identified through user research.

Granular Text Control

Individual font sliders for Arabic, transliteration, and translation — giving users full control over their reading experience.

Prayer Times & Qibla

Integrated daily utilities to make Iqra the single spiritual companion users reach for every day.

Authentic Hadith Library

Curated, source-verified Hadith and Duas from authenticated Salaf sources — the authenticity signal users were missing.

Personalized Reading

Favorites, reading history, and "continue reading" — the retention features that drove daily active engagement.

App Screens

Home — Surah List

Home — Surah List

Reading — Al-Fatiha

Reading — Al-Fatiha

Dhikr & Dua Library

Dhikr & Dua Library

Prayer Times

Prayer Times

Surah Detail View

Surah Detail View

04 — Process

How we took it from gap to market

05 — Results

A trusted, community-embraced product

50,000+

Active Users

Significant market penetration validating product-market fit within the Roman Hindi Quran reader segment — a category with virtually no competition at launch.

4.9★

Rating (600+ Reviews)

Exceptional user satisfaction driven by the reading customization system and content authenticity — the two pillars of our initial research.

2

Platforms Shipped

Successfully launched on both iOS and Android, with identical UX quality across both platforms, from a core two-person team.

Live on both stores

Try Iqra yourself